There was a time I really fancied getting to the movie theater early, well before the actual film started. Getting a good seat was part of it, sure, but mostly I liked indulging in a good batch of trailers, coming attractions, previews, or whatever word your social circle uses to refer to the now five to seven glimpses into the future of cinema that precede the flick you’ve paid nearly double minimum wage to see.
Like many, I am growing annoyed with the increasingly rowdy theater goers, the high price of admission and snacks, and the near feature length gluttony of commercials that must be endured. Most of the experience sucks, and if I let myself think about it hard enough, I might lose nights to dwelling on why we all continue to fork over our big bucks for the likes of Paul Blart: Mall Cop.
But my real bone to pick with Hollywood has existed since viewing the first trailer for Godzilla in 1997. That trailer came out an entire year before what turned out to be an abysmal film. And over the years, the movie moguls have tortured me unmercifully by giving me these sixty to ninety second glimpses of films with release dates sometimes a full two years away.
What’s the problem with that you ask? Simple. Each and every time I witness one of these teases for a film twelve months or more away, my first thought is: “Man, I’m not even sure I’ll make it to that year.” And when a trailer for something along the lines of a remake of Dirty Dancing serves as a reminder of my own mortality – I take issue with that. Adding insult to injury, almost each and every year that I’ve kept myself alive just to see a film advertised to me over a dozen months prior, it has been a major disappointment. Super 8 was the last trailer-a-year-before-release ruse that I succumbed to. Yes, some time ago, I saw the trailer, questioned whether I’d even be alive to see the film, convinced myself that particular title was worth cleaning up my act a bit, crossing only at crosswalks and eating less meat, to ensure my survival on this planet lasted long enough for me to witness what the trailer had made me believe was on par with the second coming of Christ.
For too long, I’ve let the purveyors of live action drivel dictate how and why I am going to keep living. NO MORE! As of today, I will no longer live for the cinema! I don’t need them to remind me how short life is or point out the limitations of my own mortality with their distant future spectacles. From now on, my evil little friends – the ones I light on fire, pop in my mouth, and inhale – shall be ample reminders of those very themes.