Conversation With My Crazy

Six years ago today my Crazy whispered, “Sobriety? Sure, Pal. Let’s spend the rest of our life as a tragic bore. It’s all crosswords and tea cups from here on out.”

I replied from my slumped fetal position under the hard florescent lights in a psychological-observation lazy-boy betwixt two other mad-hatters, “Have you seen where we are right now?”

“Exactly. You need to figure out how to get us out of here pronto. We’ve managed our way out of worse together. You’re good with the words, let’s make with the apologies and promises and see if we can’t be excused. Better yet, when they move us out of this room, let’s just make a run for it. Maybe with a little luck we can still make it to JFK to hop a flight to Austin and catch the Texas/Missouri game with your old man,” my Crazy replied.

“They’ve got my wallet,” I said. “Not sure how we’d manage that.”

“You’re not using your head—think, Dude.”

“Well, I think my credit card information is saved on the JetBlue website site, so we could probably buy a ticket to Austin online.”

“Keep talkin’.”

“And, my passport is at home, so we’ve still got an ID. I’m not even sure what hospital this is though, we could be miles from the apartment.”

“We’ve walked longer distances, I’m sure of it.”

“True, but not in a hospital gown.”

“This is New York City, no one is going to think twice about us. And if we had to, we could hail a cab and ditch it at a light. You are a fast runner, Peter.”

“Yeah, I am pretty fast. Even barefoot. They’ve got my keys, but my landlord is probably home, he could let us in—hell, he might even give us a ride to JFK if I told him it was an emergency,” I suggested.

My Crazy conspired with the part of my brain that was responsible for doling out what little adrenaline my body was still capable of producing. “Alright then, we’ve got a plan. Let’s do this!”

“What do we do when get to Austin?” I asked. “We don’t have any money, and unless I can convince the staff here to let us leave peacefully so that we can have our things back, I’m not sure how we’d get any.”

“Lots of pawn shops on the way to JFK, my friend.” Crazy insinuated. “You are a man with one too many guitars, aren’t you?”

“Genius,” I said. “We’ll hock the Fender, it’s worth like four grand. I bet we can get at least a grand for it.”

“See, Peter? And here you thought we’d no options. Let’s get going.”

“We tried to run last night though, remember?” I warned.

“Not your best effort, that.” my Crazy scolded. “You’ve got more ‘oomph’ in you now. Let’s stand up, see if the door is still locked, and go from there.”

I stood up, shuffled across the room with my blackberry between my butt-cheeks, to test the door, keeping a watchful eye on the attendant through the observation room’s glass. Locked.

“It’s locked.” I informed.

“Thanks for the update, Chief.”

I gazed through the small window on the door, out at the long hallway we’d have to sprint through if somehow magically the lock just popped to open in the next few moments. “Well, the dude behind the glass already told us we had to wait for the doctor to show up. He seemed pretty perturbed the last time we bothered him. What now?”

“Remember the time we faked being ill to get out of that Bronx jail cell?” my Crazy reminded.

“Oh yeah, we did do that.”

“Same thing here, should be even easier, don’t you think?”

“It’s not really apples to apples, but yeah, I get what your saying.”

“Alright then, enough talk.”

“This all sounds like an awful lot of effort just to see a football game,” I said.

“QUIT FUCKIN’ STALLING!”

“We aren’t trying to escape to go to Austin, are we?”

My Crazy regained its composure, though its desperation was still evident in the trembles that punctuated its words, “Come on, Rosch. You know the answer to that.”

“This is about the three tallboys still sitting in the fridge from last night?”

“If you say so, Peter.”

“There’s always the chance we already drank those and we only think they are still there,” I warned.

“Well, we won’t know until we know.”

“True. Okay. When we get back to the apartment, we’ll drink those, get cleaned up, either have the landlord drive us to JFK or convince a cabby to take us to a pawnshop on the way to JFK, and then once we are in Austin we can call the banks and get new credit cards, bank cards, and figure the rest of this out—BUT, right after that, we are getting sober.”

“Absolutely. Wouldn’t have it any other way.” my Crazy assured. “I mean, we pull this escape off, we deserve a drink, but after that drink—after just enough to keep us sane on our way down to Texas—we’re done with it and on to the crossword puzzles and church choir or whatever it is you’ve decided our life is going to be.”

“Cool. Let’s eat the Froot Loops they set next to us while we were sleeping, and then we’ll head out. I’m starving.”

“I like this idea. I’m no doctor, but I suspect your stomach isn’t really going to be too psyched about its re-introduction to milk, sugar, red no. 5 and the rest of it. You puke that up and it’s win/win.”

“Agreed.”

Beware of The Bean

Can’t say for sure how many more days our little lad will stay snuggly-safe within the womb of the most amazing woman I’ve ever known. You don’t have to be a paranoid freakazoid to wonder and worry what kind of world, life, and situations your current kids, newborns, or future spawn will endure, take-on, or even conquer. I half-jokingly said to Ariele the other day that I thought our boy would be the kind of genius who’d ultimately do some padded-white wall time. It didn’t go over well, even though I’d meant it as the highest compliment possible. “How so,” you say? I guess I’m a firm believer that (at times) if you are really in-tune with everything going on around us, the good and the bad, that you would go nuts, you’d have to go nuts, I’ve gone nuts and I am most assuredly no genius. “Oh sure, Rosch, you would think your kid was going to be gifted,” some Frenemy might be condemning. Yeah, I’ve got a big ego. Which is odd, because I’m also acutely aware of my simultaneous esteem issues. I’ve also put into the works the possibility that he could just end up being another constructive cog in the machine. A kind cog, hard worker, responsible, respectful, etc. but no more special than shoes. Though recently I heard the phrase, “You’re as cool as shoes.” Think about it, they actually are pretty f’in cool when you remember what they do. Either way, I can’t shut off the brain on this anymore than I can shut it off on any of it. I can meditate it out, run it off, carb-load it out of my system momentarily, but ultimately the endless spirals of what-ifs will always come crawling back. And so then, I got to thinking: maybe The Bean will lead the resistance against the robots or machines. Maybe he’ll be part of a larger group of people his age who actually change politics as usual. Maybe there’ll be no politics. Maybe he and his generation won’t even have to read an article about an NYC development with Rich/Poor entrances. One can hope. Will he write ads for a living? I doubt it. I’ve got a feeling computers are damn close to having the IQs and algorithms necessary to deliver marketing that isn’t too far removed from the shlock and drivel that inhabits a good deal of whatever space me and my cohorts can stick it in, on, and around. I’m not damning the fine-advertising, the kinds that inform and entertain (hopefully both), but if Amazon is working on programs that write books based off of collective-human narrative preferences, you can be sure shorter communications about the latest x, y, and z aren’t far behind. Like so many before me, I’m jumping the gun by twenty years of course. Who can say if he’ll be a rockstar, a writer, a fighter or a lover, or something not yet a thing? But, until he decides in some future unrealized reality on what to “be?” Well, I’m kind of vibe-ing on the notion that he might just become the guy whose decision or insight almost singlehandedly ends wars forever. I mean human wars obviously. After all, by then we’ve got to be taking on locust-like aliens hellbent on devouring what natural resources The Bean and his cohorts have managed to restore and protect, right?

Ga-Ga-Voo-Doo

Will our baby be smart? Will our baby be handsome? Will he be healthy? Will he try to kill me?

Yes, I’ve done thunk it. The baby inside my wife’s belly could kill me. Could kill you. Could try to kill us all.

If you are my age, give or take a year or two, there’s a good chance that you too spent some parts of your summers between the grades of elementary school and junior high watching a few things that maybe your prepubescent brain wasn’t quite ready to reasonably consume on what used to pass for HBO, Showtime, and The Movie Channel. I’m not talking about the soft-core porn, aka what I used to refer to as “The Happy Music Movies,” though I’m sure plenty of us only accidentally managed to view some of that as well. I’ve referenced some of the films from those salad days of my youth in previous posts. Clockwork Orange, Motel Hell, The Tin Drum, just to name a few. Many of my most disturbing daydreams are certainly the direct result of those three specifically. I’m fascinated by the idea that a handful of prophetic, polarizing, and/or horror films seen at a too-soon-age might have formed long lasting sinister effects on my gray matter.

It’s Alive was released in 1974, but must have been in heavy rotation a decade or so later for me to have seen it. If you were to study up on the film, you might decide that there is some credible subtext to this B horror film regarding the rights of the unborn, some segment of society’s ethical implications revolving around the use of fertility drugs, and possibly even abortion itself. All of that might be a stretch, but I’ve seen a few things suggesting as much on the internet. For me though, it was a simple story about a horrible demon baby that was just cute enough for you to not root against completely as it tore through the city on an unintentionally murderous rampage. “The child is just frightened,” Lenore Davis (the mother) was fond of saying throughout the film—the baby monster would coo just enough in between its blood curdling screams to keep you from rooting for it to be captured and killed. At least I remember wanting it to live despite all of the horrible atrocities it had committed.

I imagine far more people have seen Alien than It’s Alive, and so I’m guessing a far more common and utterly disturbing vision had when observing your baby momma’s belly is the infamous emergence of the true star of that futuristic film. I ping-pong between the two narratives, though thankfully not on a daily basis.

Spoiler Alert: The fanged little nipper from It’s Alive didn’t kill its Pops. In fact, by the end, and despite Frank’s (the father) original intention of killing it, their bond was pretty strong. The majority of this post has been a soft-set-up for the real question that’s been on my mind. Maybe it’s too dark a suggestion to make on a blog that was original born to playfully mock my madness and whet the appetites of what I’d hoped would be a growing readership patiently waiting for new musings in the form of novels—but has it ever occurred to you that once you commit to brining a new life into the world, that it’s possible—I’m not saying probable—but possible that the added being may very well be the one that takes you out of this physical realm? I’ve not bothered to look up the odds, though foggy memories of statistical analysis done against murder does seem to conjure up some claim that a good many of them are perpetrated against the victim by some one they knew.

As macabre as it may be, it seems to this odd duck that along with what I’m guessing are the fairly typical concerns of a would-be parent, that a sort of peaceful acceptance of the possibility of your own demise by its hands is about the only sane way to move forward.

BlackBerry Between the ButtCheeks

Five years ago today, I awoke to find myself in what had basically become my home away from home–the psych ward in yet another New York City hospital. I lay shivering in the fetal position on top of an over-sized Lazy Boy recliner coated in plastic wearing nothing but my skivvies, suicide socks, and a hospital issue gown. As my body shifted in its state of semi-consciousness, I realized there was something stuffed in my drawers. “Ahh, my BlackBerry.” I’d outsmarted yet another intake team, and managed to sneak my cellular salvation into the observation room. “I’ll have myself out of here in no time,” I thought.

I pushed myself off of the chair gently in order to make sure the device didn’t find its way to the floor with a crash that would most certainly alert the gentleman seated on the other side of the plexiglass window to my possession of it. Success! The phone stayed neatly snug between the thin cotton layer of my over-worn Hanes and my lilly white cheeks. I shuffled like a crippled sloth, past the third of three occupants sharing the room with me that morning, and into the attached bathroom without making anyone the wiser.

Surprisingly, that restroom had a door you could shut for privacy. And once I’d closed it, I reached into my underwear to retrieve the phone so that I could go about the business of texting friends and family with a familiar refrain: “I need help, but I don’t need to be in this hospital.” Followed by what I’m sure would have been desperate digital pleas to my locals to come and pick my sorry ass up. I held the BlackBerry up, in, and around every square inch of that bathroom–no luck though–like a stranded honeymooner desperately fighting their way out of The Grand Canyon, I was teased with the occasional single bar indicating that just enough reception would soon be mine. And then, the track ball popped out of the phone and into the toilet itself. Did I fish it out? Hell yes. Did it matter? Not one bit.

Later in the day I would attempt for the third time in as many years to convince the doctor and or shrink that I had no business being there–that I’d simply had too much to drink the night before and that my friends mistook my mention of committing suicide as the truth. Had I been sitting on the floor of my apartment with a knife, pushing it into my wrist to test out the idea? My memory seems to suggest that was the case. Either way–I had no intention of staying put and the way out was simple. Twice before I’d managed to get myself out two Manhattan psych wards, my spiel was well rehearsed, and so I sat shivery in wait for my opportunity to speak to the next city rube who’d decide to allow a mad man back out onto the streets in order to make room for the real head cases.

I’ll never remember the doctor’s name, and while my brain can sometimes reconstruct hints of his thick accent, I’d only be guessing when I say that I believe he was from some part of Africa. He was kind, patient, and relentless. No amount of bullshit I shoveled his way could penetrate his firm belief that I was in need of help, and despite what seemed like an hour’s worth of cleverly constructed pleas made by me, he finished our meeting by simply stating, “You aren’t going anywhere.” I had finally been defeated. Bested by a stranger who didn’t care about the threats I’d made of lawsuits, powerful friends–who ignored the typical city protocol of making a quick assessment and just sending another citizen back out into the world to fend for himself.

24 hours later, you’d have found me on a flight from NYC to SF in order to attend my second rehab. And while my successful sobriety is the complex creation of many many things, to this day I hold that stranger who looked me in the eyes and said, “I believe you are lying” in very high regard.

And yes, when he was finished, I did go right back to the bathroom and try to put that little poo-pee-covered track ball back into my phone in order to find the signal that had previously eluded me.

Long Con Turkey

The Long-Con, I’m a fan.

Let me start by asking, has there ever been a legitimate request made via email for the banking information necessary to wire money? Do tell. I should probably back up here. Several moons ago, I received an email from a literary agent in Turkey requesting a complimentary PDF of my manuscript. I believe the agent may have mentioned the particular publisher from Turkey that was interested in the translation rights for my book. The entire email was spelled correctly, and if memory serves (it rarely does by the way, so beware) there were less than two grammatical errors–possibly none. Even so, I immediately dismissed the email, positive it was a scam. Still, I took to Google to do some research. There were other souls out there discussing the very same agency, not too many and not too few, with similar questions about this Turkish agent’s legitimacy. If you are an aspiring writer, you’ll probably want to get cozy with the website Writer Beware, which details many of the various scams used to prey upon the “oh-so-desperate-to-be-published.” But, even after going there and numerous searches, I could find no conclusive evidence that the agent and agency weren’t legitimate. Many legitimate publishing websites even listed the agency as one to reach out to in order to get published in Turkey. In the end, I decided to proceed with sending a PDF of the manuscript. I had detailed all the possible miserable outcomes of even that act, most of which ended with me and my wife somehow be kidnapped and tortured and dead, and surmised that at the very worst, someone out there might publish my book without my knowledge and try to make a few lira. That wouldn’t be the worst thing in the world I thought. “God speed PDF,” I might have said, and probably forgot that I’d even sent by lunch that day. That was way back in June I believe.

Then, sometime around September, lo and behold, I heard back from this gentleman again. He’d found an interested publisher there, and hoped that I’d not moved ahead with someone else (a nice bit of flattery I thought), and said if I was still interested that he’d like to proceed with drawing up a contract. Still one-hundred percent convinced that this was all a scam, I replied, “Absolutely. Please send me the details and I’ll review them immediately.” Again, I heard nothing for several days. I had a new job, was living in a new town, and not unlike the first time, the whole thing fell far into the deep recesses of my brain–probably filed somewhere under Potential Mistakes I’m Currently Making That Will Result in My Demise. It’s a thick file, so not everything sticks.

A few days later, another correspondence with a contract attached. I read it over countless time, consulted with other traditional published writers, googled the names of all partites involved, spun my wheels, and in the end decided to allow possibly ten percent of myself believe it was legit. $1000 advance, and a small percentage of any of the 1500/2000 copies they were planning on publishing in Turkish. Cool by me. “Let my fame grow in Turkey!” I might have internally shouted. I signed the contract, sent two paperbacks, and even then was still certain enough that it was all too good to be true that I decided to hold off on the usual grotesque PRing of myself (something I’ve also often surmised will lead to my early demise) until I received the first half of my advance–then and only then would I allow myself to make a glorious post on Facebook along the lines of, “Friends and Countrymen! I am now also a traditionally published author in the great land of Turkey!”

The receipt of my contract and books was made known via yet another email from the agent. At this point, I might have allowed my belief in the whole thing to shift to about thirty percent. A guy who has “Question Everything. Trust No One.” tattooed on his arm doesn’t go to full on optimism about potential good fortune overnight. Still, I was damn close to making it big news on social media–I’ve got a hole in my soul that needs filling after all.

And so, finally, as I’ve surely bored you toward this post’s conclusion, today, seven or so months after the initial contact from this agent from Turkey, I received an email asking for my bank account information in order to wire me my advance. Ha. Of course. After a bout of even more Googling on him, his company, and the whole scenario–I still can’t say one way or another, and my mind has me believing that the party or parties involved are performing an excellent long con. There are numerous sites and posts out there that would seem to prove them absolutely legitimate. And yet, I can not commit. I am absolutely convinced that I have finally met the grifting bamboozlers that I myself have always romanticized myself to be. Patient, attentive, and going after the most skeptical of souls–doing an amazing amount of seeding, cajoling, and crafting in the hopes that a long, long way down the road I might bilk you of your money with something as obvious a swindle as a wire transfer. If I haven’t already.

The Squeaky Wheel Gets It

I can only surmise that a big part of why many of society’s ills remain, by and large, unchanged is that there exists a general fear of unmanageable retaliation. We don’t all know one of the many martial arts that might equip us to thwart the blind aggression that might ensue if and when we point out the perverse behavior of another human being, or for that matter, a corporation. We share our personal stories about all that bothers us at our dinner parties, amongst friends on nights out fueled up on our trusty truth serum, and from behind the only seemingly cloaked key strokes of our home computers. But how often do we stand up for what’s right in the actual moment?

Easier to let things slide. Less hassle to pay an extra dime here or there and not have to do the infinite amount of leg work required to right a painstakingly obvious wrong. “Unbelievable,” we might mutter as we watch a woman drop a dirty diaper from her SUV and into the gutter of an otherwise pristine Brooklyn brownstone block–true story that one. And I did watch a braver soul attempt to get her to pick it back up, I believe her response was, “It’s not even soiled.” You see, a pee-peed diaper is just fine.

Rare is the day that I don’t encounter a situation that if put into perspective becomes crystal clear in its wrongness. That might be the net result of being a city dweller, an avid walker, and a guy who always has his peepers scanning left, right and back again for potential thuggery–and that’s regardless of the city street I find myself on. I doubt anyone has ever given the quaint sea-side town of Mendocino, CA a more thorough examination, or painted so many possible, though not probable, acts of pure evil onto its ocean-air-fresh canvas.

As tends to happen when I abstain from blogging for a period of time, I’ve made a mockery of getting to the point. I suppose on this evening, when I am looking back at many of the things that actually occurred to me, or in front of me, over the course of the last four or five weeks, I am wondering–when was the last time I made a fuss over something egregious in an effort to end it, better the situation for others down the road, or at the very least point out its absurdity publicly in the hopes that others might see it for the farce that it is. What was the last incident in your life that you took the extra time to do the same?

The Nicest Skin Poacher Ever

Just a few months ago, I finally got around to having a long-overdue full-body skin cancer screening. I apologize for whatever mental images of me that might provide you. Like the tree I fell from, I am a man of many freckles and moles. And somewhere, buried in the complex history of the extended family, I believe there has been melanoma–and so, I’m never really super keen on getting checked out, for fear of what they might find. This time around, after an exam that included lab results concerning two, I was given a clean bill of health yet again.

“Yes! Another year, free of worry.” I thought.

At least ‘free of worry’ regarding my moles, until of course, a few days before the next exam that I had planned on having with the very doctor I’d just seen around the same time next year. I liked her bedside manner–it was an appropriate mix of motherly caring, put-off and disgusted girlfriend, genuinely interested scientist, and awkward first-time stand-up comedian.

“Good for me,” I thought. “Hard to find a Dermi you can trust.”

Even our recent decision to move didn’t phase me. I surmised that Boston would be close enough to head back specifically to see her. The whole experience had been just that good. Plus, she’d made me promise to come back in a year to see her again, and I had. And this Dermi, in my opinion, was a real keeper. Or so I thought.

Last week, I received a letter from the clinic that she was a part of. The note was brief, and I am paraphrasing here, but it read, “Dr. X, has decided to leave us. She will be opening a practice elsewhere, etc. But, we’d still appreciate your business.” I was simultaneously crushed that she’d decided to go and elated that she too, like me, had decided to call it quits for a bit on NYC.

“Maybe she’s even going to Boston,” I thought. “Wouldn’t that be something?”

A few days later though, while going through paperwork to dispose of before our move, I reread the letter from the clinic. What it said hadn’t changed, not one bit. But, upon this second examination of the words they’d use to explain her absence, I began to formulate a new theory of what had occurred–why they dismissed her, what she had been up to, and how the letter itself was just their way of sweeping the whole ugly affair under the proverbial rug.

Instantaneously, I came to believe the following: She had never had a license, hadn’t even gone to school, had tricked the other doctors who owned that clinic into hiring her with the same bedside manner shenanigans I mentioned before, she loved other people’s moles, maybe their skin, she collected moles and skin bits, moles were like her trophies, she wasn’t a serial killer yet, but you could be sure they’d found tons of small pieces of her former patient’s bodies in the refrigerator of her small studio apartment on the Lower East Side, and in due time, just shaving pieces of moles off for keep sakes hadn’t been enough, a loud scream had occurred from a room at the clinic, and the other staffers ran in, only to find her having attempted to shave a patient’s head or other limb clean off.

Given the other resident Doctors’ oversight, it makes sense that they’d make the claim that “she’d decided to move on.” Obviously right? They aren’t going to pen a letter detailing what you and I now know really happened. Fortunately, I know how to read between the lines, and read between them I do.

Perhaps less fortunately though, I now worry that the entirety of my two visits with her, in which she most definitely took those two little pieces of me with her for her frozen collection at home, was all for not–at least as it pertains to my clean-bill of health, I mean, she’ll have them to pet and love on still.

And so, I’ll have to be a bit more careful in selecting the next Dermi, because ZocDoc.com, really doesn’t detail this sort of thing.

The Gross In The Machine

Last weekend, on the way to my wife’s folks’ house in northern New Jersey, we decided to roll the dice on a certain segment of humanity.

Side salad: That would be the same wife someone has been trying to dig up dirt on via search engines, at least according to my blog’s Top Searches feature–an entertaining little deliverer of information most of the time, that on occasion only serves to further grow my paranoia exponentially with its revelations. “Peter Rosch DUI,” “Peter Rosch’s Wife,” “Peter Rosch Kill Kill Kill,” “Peter Rosch Sucks,” and so forth. Is it the private detective that’s been reaching out to me regarding a former business venture? Maybe. Am I the one who entered “Peter Rosch Sucks” into the google search box? Probably. (Many thanks to my old pal Warren for introducing me to the term ‘Side Salad.’ It’s a nice way to deviate from the main story, and I’d not want him to stumble upon this blog one day, see that I’d adopted it, tried to pass it off as my own–even as I’m sure some people don’t care for it–and then also start entering bizzarre combinations of search terms as he plots his version of my demise).

So, as I was saying, me and the Mrs. took a detour on the way out to the in-laws. We decided to pop-off to a small town along the way to test-drive of a new vehicle at a dealership. I won’t name the vehicle, mostly because I don’t want any of my readers judging me by that particular book cover, and also because I don’t want the dealers of that particular brand to stumble on this blog, realize what vehicle we want, and use that information to get the upper-hand in any potential future negotiations. (It’s safe to say, it’s a real level 9 day up in the skull today). All I’ll say is, it’s a car we’ve deemed to be worth considering the notion of actually buying a new car–something I don’t think either of us ever considered doing prior to having to deal with potentially wicked snow-storms up in our future northern stomping grounds.

We didn’t buy the car, we might not ever buy that car or any car, unless…

It only occurred to my several hours after what I had repeatedly deemed as a very successful interaction with not just one, but three different salespeople at the dealership, that maybe, just maybe, having let one of them take our current vehicle for a spin without us–in order to assess the trade-in value–might have given him ample opportunity to capital F with the car. A long shot to be certain, if for no other reason that even if he had put the voo-doo on the vehicle, he’d have almost no reason to believe that we’d come back to exchange our old ride with his dealership specifically. But, I then began to speculate that the rigging of potential buyers’ old automobiles in order to induce a new sale might be a globally fraternal sort of understanding amongst the hockers of shiny new whips. And so, anything he might have done to encourage us to part with our reliable Brooklyn beater, would ultimately serve the greater good of the brotherhood of auto-pushing-sleazesters.

And that realization–made only days after hearing a story about two creatives who loathed a co-worker so intensely, that every Friday they’d urinate on his desk chair, giving it enough time to dry before Monday, but still ultimately stink–had me putting that prank and others into circulation in my head. Did they tweak a bolt or a screw? Did they leave human feces under the driver-side seat? Did they attach a tracking device underneath the fender in order to come and steal it later? (I believe that a timely check on my vehicle to prevent a ticket in Jersey City made just yesterday, might have thwarted that very plan, as I met a suspicious stranger peering into my vehicle who upon meeting me eye-to-eye awkwardly dismissed his activities). Have they planted a small speaker and camera in the car in order to occasionally attempt to frighten me with ghostly Henry Kane coos of “Whooooooooooo, whooooooooooo. You’re gonna die in there, all of you, you are going to die?”

Maybe. Probably not. But maybe. Let’s call it a Premium Plus package of Paranoia. Heck, If I was selling something that lost a great deal of its value the minute my customer had it off the lot, in order to put food on the table–I might try at least two of those four options before throwing in the towel. Definitely the last one, as that footage of scared drivers reacting to my Henry Kane impression, while careening into oncoming traffic, might just supplement my legitimate income while making me micro-famous on YouTube.

Keeping the Demon Caged

Having a book out in the world has been a real treat–mostly. I don’t have actual numbers put together, but I think it’s safe to say that for every three people who have taken the time to read it, one point five have liked it. I never expected everyone to like it, even so, it can be difficult to absorb critical reviews of something so very personal to me. Taking in things like, “the best writing in this book was the word end,” is especially trying when the review has been written by a reader who either scored the book for free because of my own promotions or due to a review service traditional publishers use known as NetGalley that I ponied up some dough for in order to expose the book to a broader base of readers. I suppose that’s what I paid for, honest reviews from complete strangers.

I put a great deal of time into researching the pros and cons of that move, and there was one warning that in hindsight seems particularly spot-on, something along the lines of this: when you offer up your book for free, a lot of people who never would have wanted to read it in the first place, will buy it, without making sure that it is something up their proverbial alley, and as such, will proceed to pan it relentlessly even if they didn’t bother to make it past page six. That has happened a number of times, and to some extent, my title My Dead Friend Sarah has also put the content of the book into the wrong hands–people looking for paranormal YA fiction about ghosts and dead folk to be exact.

Such is the case with my most recent panning–the reviewer even begins her umpteen-hundred words long review by making the admission that she downloaded it for free because she thought, “it was going to be a ghost story or at least have some paranormal/scary elements to it.” She isn’t the first to decide to read it for that reason, and I suspect she won’t be the last. I’m not going to belabor all of the things she found wrong with the book after being “compelled to finish it despite its shortcomings.” She was nice enough to give it two stars instead of one, just because of that compulsion by the way. It was her right to review it–her right to express every little dissatisfaction with it and post her beliefs on multiple sights, doing her civic duty of making sure the rest of the actual paying public isn’t duped into reading my book that isn’t about ghosts, or according to her all-bold Amazon review headline, “…isn’t about a dead girl named Sarah.”

My shiny happy sober brain has me knowing that reviewing her blog, So-and-So’s Dark Fiction, here, and discussing its merits as determined by me, a highly decorated marketing/design/communications professional, would be a colossal defeat to higher-road types everywhere–and not becoming of an aspiring author either. But, The Demon, as I’ve come to calling that part of myself that still lurks within me even in sobriety, wants out of his cage. He has a wicked tongue, and he’d love nothing more than the opportunity to put into words a verbal assault to strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy the naive brother he shares a body with. (I guess he, The Demon, also likes butchering quotes from Pulp Fiction, thus really revealing his age to the kiddies out there).

Nope, gotta keep that slick son-of-a-bitch caged for at least another day. Thus, I’m off to try and run him into submission with a four of five miler–but only after his morning smoke. After all, her own demon is an unknown, and if I were to let mine pick a fight with hers publicly, there’s always the very real chance hers would come find me and snuff us both out. The Demon would love that.

Selling Out on Honesty

I was recently asked (via my publicist) by the editor at SellingPower.com to do a six to eight hundred word blog post that focused on salespeople. Or something of that ilk. After penning the submission below, they passed. Since the bulk of the post is about honesty in selling, and they didn’t care for it, I’ll have to roll with the assumption that it’s a concept too dreadfully boring to engage anyone–and that ultimately they were hoping I’d write some op-ed piece about how abusing alcohol had made me an incredible force to be reckoned with in the world of marketing. Or maybe, just maybe, when it comes to writing something of a semi-serious nature–something that doesn’t revolve around the umpteen ways I might die today–I’m just not a very good writer. Or, and what I’ve chosen to believe, is that they aren’t fans of honesty–maybe there is no place for it in the world of movers and shakers. I doubt that’s why they passed, but believing it to be the reason certainly helped put myself at ease with the rejection. Either way, seems a pity for the message to go nowhere. And so, I present to you my dear readers the blog post SellingPower.com decided wasn’t right for them. Enjoy.

An Honest Pitch by Peter Rosch

Full disclosure: I am writing this blog post in the hopes of selling a few more copies of my debut novel, My Dead Friend Sarah.

Honesty is my policy, and I’m of the opinion that at the end of the day, honesty is paramount to successful selling. Honesty doesn’t mean unsexy, unfunny, un-almost-anything for that matter. It simply is the basis for how I attempt to begin all my communication crafting about the goods, services, and other can’t-live-withouts companies pay me to hock. I am selling for a living, but as a consumer I try to remain suspicious of my motives.

What have I sold? Countless pairs of jeans, numerous brands of beer, electronic gadgets, deodorant, soaps, treats, eats, services and even personalities. Sixteen years as an awarding winning creative cog in the global marketing machine–as a writer, art director, strategist, creative director, and brand visionary–have me feeling just qualified enough to share my beliefs regarding convincing people to part with their hard-earned dollars. My most recent creation? Unilever’s AXE Susan Glenn campaign out of Bartle Bogle Hegarty New York.

I consider myself a living breathing contradiction. A man hell-bent on influencing the masses towards purchases they hadn’t considered, who himself rarely puts his own money on the table for many of those very same items and services. As a marketer I’m ferocious; as a consumer I’m beyond cautious.

“Question everything. Trust no one.” These words are permanently inked just below my left shoulder, and while the tattoo’s origin isn’t specific to transactions involving my money, right or wrong, it does serve as a guiding principal in my purchasing patterns. Agendas are everywhere, and now, more than ever, the infinite number of marketers, big and small, who shout at me daily in their efforts to take my time, money, and perhaps a little bit of my sanity, is mind-boggling. And I believe I’m being honest when I say to you, many of them are out and out lying to me.

Can I also honestly say that in all my time as an advertising creative that I’ve never bent the truth on a single project in order to woo a consumer? No. But, I will tell you that my most successful efforts, across a colorful spectrum of brands, have had one glaring thing in common: the messaging was born from a truth. A truth inherent to the product and its benefit to the consumer, or a truth that is inherent to the way people choose to use and live with a brand, product, or service.

It makes sense doesn’t it? Who among us wants to be lied to? I don’t enjoy it, and, like you, I have a great disdain for anyone who wastes my time. And if you are lying to me in an effort to grab my attention by making too-good-to-be-true claims that prey on my insecurities as a methodology to a quick buck, you are, in fact, wasting my time. And I am fully vested in the belief that even if you do successfully trick me and others from time to time, eventually that ill-conceived kernel in your sales pitch will come back to bite you on the ass.

I don’t buy or use everything I sell, and I don’t believe I have to think something is perfect for me in order to shill it to others. But for this salesman, it is increasingly important that what I’m saying about the items I’m trying to move be deeply rooted in a truth for the customer and target looking to benefit from their various uses. The golden rule is golden for a reason. Sell to others the way you’d have someone sell to you. It might just be that simple.

level 9 paranoia

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